Industry News
July 2010
The Pampered Chef honoured at Cancer Research UK’s Annual Business Awards ceremony
Harpal Kumar, Chief Executive, Cancer Research UK with Vanessa Clayton and Suzanne Panayiodou from The Pampered Chef
The Pampered Chef celebrated last week, after being presented with a prestigious award for its charitable efforts, at Cancer Research UK’s third annual Business Supporters’ Celebration Awards.
The Pampered Chef picked up the award for ‘Best cause related marketing or affinity campaign’ at the event, which recognised the outstanding contribution the company has made to raising awareness of breast cancer and raising money for research through its 2009 Help Whip Cancer campaign.
The annual campaign, which has raised over £850,000 in the three years since the partnership began in 2007, raises money for breast cancer research through the sale of a range of pink products at cooking shows and the donation of a percentage of sales from Help Whip Cancer fundraiser Cooking Shows during October.
In addition to raising £141,641 during the 2009 campaign, The Pampered Chef also executed a VAT donation initiative, in which they donated the difference in the change in VAT rate between 2008 and 2009. This scheme resulted in an amazing gift of £408,840!
Vanessa Clayton, Director of Marketing and Communications at The Pampered Chef said, “We are honoured to have been recognised by Cancer Research UK for our 2009 Help Whip Cancer campaign. It is a real celebration and acknowledgement of all the work our Consultants have done in getting behind the campaign by raising funds for research and spreading the word about the importance of early detection. This year, many of our Consultants will be taking part in ‘Race for Life’ to raise further funds for the charity.”
Christine Allingham, Account Manager, Cancer Research UK says, “The enthusiasm and breadth of The Pampered Chef’s support in raising funds for breast cancer research really shone out to our panel. Not only did they raise £141,641 through the sale of pink products and their Help Whip Cancer fundraiser Cooking Shows, but Consultants also took great efforts to raise awareness of breast cancer with their customers. This, coupled with the great media coverage around The Pampered Chef’s pink products, made our partnership a real winner.”
About Cancer Research UK
Cancer Research UK is the world’s leading charity dedicated to beating cancer through research.
The charity’s groundbreaking work into the prevention, diagnosis and treatment of cancer has helped save millions of lives. This work is funded entirely by the public.
Cancer Research UK has been at the heart of the progress that has already seen survival rates double in the last 30 years.
Cancer Research UK supports research into all aspects of cancer through the work of more than 4,800 scientists, doctors and nurses.
Together with its partners and supporters, Cancer Research UK’s vision is to beat cancer.
For further information about Cancer Research UK’s work or to find out how to support the charity, please call 020 7121 6699 or visit http://www.cancerresearchuk.org
