Supplier Corner
March 2010
Innovation & Partnership: Success factors in direct selling
Retailing, Recruitment, Retention. Whatever you call them, Gower understands that these three ‘R’s are central to stability and growth for a direct selling company.
Therefore, we also know how important it is for you that your brand and marketing communications maximise the performance of these fundamental business builders.
The complexities of direct selling can be difficult to understand, and nothing highlights this more than when you try to find a new creative agency. Although a recent addition to the list of official DSA suppliers, Gower has over seventeen years’ experience supporting one of the top global direct selling companies in driving their European business, not just vertically in each of these areas, but also encompassing integration across these three areas.
Turning strategy into reality
Set up back in the mists of 1981, Gower - Creative Communications has grown to fill offices in London and Hertfordshire. Today, Gower are in a unique position, combining the creativity of a London agency, with their expert understanding and experience of the direct selling industry.
Clients come from a range of industry sectors; from manufacturing and retail, broadcast and publishing to travel and leisure, government and service industries. In direct selling, Gower have carried out work for Amway, Herbalife and Nikken.
Managing Director, Mike Osborne says, “We believe the key to our success and longevity comes from the partnerships we build with our clients. We work very hard at understanding the strategies and goals for your business in order to identify the most appropriate communication channels available. Utilising our extensive experience, contacts and relationships, we aim to deliver the highest quality solutions that exactly align with your business needs.”
Amway’s Director of Executive Communications says, “On our journey with Gower, they have evolved with our changing requirements, ably supporting the professional transformation of both our internal and Distributor communications. Their commitment to our business has led to innovative communications across all media channels being deployed in our European business. Gower’s multi-media capabilities have enabled Amway to link the ‘power of the web’ with the ‘power of people’, synergising the fundamentals of direct selling with modern media communications. In doing so, they have played their role in the phenomenal sales growth Amway have experienced over the last decade.”
Dynamic, cost-effective solutions
Our team of specialist designers, marketeers and support freelancers work to create dynamic, impactful solutions for print, web, video, conference and broadcast. We can help you reach more customers through brand awareness, marketing initiatives and innovative graphics to ultimately enable you to become more profitable and focused.
Services include the production of dynamic videos, websites and internet applications, magazines and brochures, conference and presentation materials, materials for full venue branding, set design and corporate branding.
Gower also offers a communications audit service to help maximise the efficiency and effectiveness of your creative strategy.
Our creative ability is proven in the projects we have worked on for major companies including Warner Brothers, TUI/Thomson Holidays, ITVplc, Zenith Optimedia and Amway. Working closely with our clients across all of these markets has given us insight into a wide range of business opportunities and challenges, all of which add to the innovation and creativity we offer.
Making it happen
At Gower we combine fresh talent with our vast experience, enabling our creative and technical teams to provide solutions to any requirement. In addition, we constantly review new technologies and creative avenues, assessing many of the relevant leading edge technologies, to see if they will enter the mainstream design field. Through this you can be assured of always being at the cutting edge of design in the fulfilment and delivery of your projects.
We can produce a whole project from initial concept to full implementation, managing all aspects of each assignment; or work seamlessly as part of your established team to aid the realisation of your goals. It goes without saying that projects are always managed to agreed timelines, quality and performance standards, with budgetary control central to our offer.
The importance of Community
Technological and market change, especially digital, has opened up huge possibilities for direct sellers to seamlessly connect with, and connect together, Distributors, prospects and their consumers.
Networking communities are created that can maximise both personal face to face communications, key to the power of direct selling, and adding the 24/7 power of the web. Acting as a multiplier to traditional business methods has lead to new and exciting opportunities that directly support and drive those fundamentals of your business; retailing, recruitment and retention.
One such opportunity is Gower’s CommunityLive offering, a website designed to promote community in a business, that can be made as open or private as you wish. The site facilitates business innovation through community interaction, bringing together technology to provide news, blogs, forums and more under your own corporate brand. It is perfect for employees, Distributors, prospects and consumers to participate in providing information, encouraging discussion, requesting or providing solutions to challenges.
Today ‘Community’ is a key market trend and direct sellers are uniquely positioned to exploit its potential and in doing so take their businesses to new levels of performance.
We can help
When you look at your business today...
- Is your online and offl ine marketing collateral harmonised and performance aligned?
- Do you really know what is working for you?
- Could you save money by eliminating or improving poorly executed pieces/campaigns?
- Or by transferring monies to where they could generate greater return?
- Do your communications materials need a revamp?
- Could your presentations/conferences be more impactful?
- Are you looking to refresh your brand?
- Would you like to truly exploit the digital age?
- Is ‘Community’ a reality inside your business?
Simply put, if you would like to discuss any of the above, (or you would just like to see the full presentation of what we can do) then it is easy to get in touch with us.
See us to believe us. We look forward to hearing from you soon!
www.gower.co.uk
