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Top model Marcus Schenkenberg is a real trendsetter and knows what men want. His first cosmetic line is called PLATINUM, created for him by LR Health & Beauty Systems.

The name PLATINUM is also a clear indication of the product’s action. The core element of the entire skincare series is Platinum Matrix-em, a highly-effective peptide that vastly improves the skin’s elasticity, while also stimulating the skin’s own collagen synthesis. Thirsty skin is provided with moisture and takes on a fresher look.

At the age of 41, Marcus Schenkenberg looks better than ever. Together with LR, he already successfully introduced his own fragrance on the market in 2009. As Schenkenberg knows, “We men are different, as is our skin. A man’s skin has larger pores and, through daily shaving, is subjected to a higher degree of stress; it also produces more sebum and ages much more rapidly, even if somewhat later in life.”

The new PLATINUM premium brand is specifically formulated to meet the special needs of men’s skin from the age of 30 plus. Exclusive ingredients, like pure glacier water from the Swiss Alps, and extracts from cacti and green coffee beans team up to form a top class innovative anti-ageing skin care system.

It is of particular importance to Marcus Schenkenberg that all of his products represent genuine innovations, and that they not simply be run of the mill.

LR is launching its new skin care series with four products. PLATINUM Anti-Ageing Cream is a multi-purpose product for daily use that also helps to prevent facial signs of ageing. PLATINUM Express Eye-Cooler eases rings and sacks under the eyes.

PLATINUM Express Anti-Shine eliminates shiny skin and improves the skin’s overall appearance.

And PLATINUM Express Energizer provides that necessary kick of freshness, thereby ensuring a healthy complexion.

And just as important to men as their personal values is their body. When it comes to packaging, the designers at LR have gone the full distance and, with a love for detail, have come up with a product that is unique, personal, sexy and full of character.

Long gone are the days when beauty was just a domain for women! LR Health & Beauty Systems is Germany’s leading direct sales enterprise for body care and beauty products.

This year the company is celebrating its 25th anniversary. 25 years of innovation with passion strictly in line with the quality principle ‘Made in Germany’. With 30 international locations and 300,000 independent Sales Partners, LR is one of the leading global players in the industry.

Celebrities like Michael Schumacher, Heidi Klum and Leona Lewis have created, together with LR, their own product lines, as have Boris Becker, Ralf Moeller, Sarah Connor and Marcus Schenkenberg.