Industry News
July 2010
Elle Pure launches in the UK
Armed with a passion for natural and organic products, founder Simon Burke began market research in January 2010. In three short months pre-launch sales received phenomenal feedback, and Consultant registrations were approaching the 100 mark, so it was time to officially unveil this lucrative business opportunity.
“Within a short space of time we had a strong brand, a complete range of over 90 products and most importantly key leaders already in strategic positions around the UK & Ireland. Initially I had just one other member of staff and between us we created the brand, designed the full 42 page catalogue, product formulations, labeling, compliance and legal aspects all in-house!” Simon explained.
“We pride ourselves on our passion for adding the personal touch to direct sales” he added “In keeping the family aspect of our team going regardless of growth.
“We are certainly not the first to discover sites such as Facebook and Twitter, but we are aiming to create something different. Social networking is an ideal arena for Consultants to communicate with each other, and the corporate side of the company. It is also the ultimate opportunity to gather feedback, one Consultant writing ‘love, love, love the products, they’re flying off the shelves!’
Simon concluded by saying, “Our company launch was on 24th April 2010, when we threw a spectacular event at Hellidon Lakes Spa Resort and we were delighted to have a large number of Consultants, friends and family attending, as well as representatives from the industry, who’s support was really valued.
