THIS ISSUE:: November 2009
WELCOME to our November edition, bringing you all the latest news from Europe
Dear readers, Amazingly this is our final edition of 2009, proving how time flies when you are having fun! Certainly the team here at Direct Selling News Europe have thoroughly enjoyed compiling all our editions throughout the year and offer our grateful thanks to all our contributors.
In the November Issue
Country Focus on Romania A regular series where Direct Selling News Europe takes a close look at one of the markets in the region. HARD working and open to new ideas, people in Romania have embraced the personal and financial independence offered by the direct selling industry with many locallybased companies thriving alongside the big multi-nationals.
Romania: Money earned equals effort put in
Judith Wojtowicz traces the growth of direct selling in Romania 20 years after the revolution that toppled dictator Nicolae Ceaucescu and set the country on the path to membership of the European Union.
BIO is science of the future as Life Care expands
THE growing trend towards a more natural lifestyle has seen rapid growth for Romanian company Life Care which is leading the way in the field of organics, known locally as BIO.
Book publisher MLM leads by example
MLM International Romania is a company that leads by example. As a publisher of educational books on network marketing and other forms of direct selling, founder Dan Marius Dumitras not surprisingly chose this as the perfect route to market.
Avon’s success helps raise standards
BEAUTY company Avon has achieved remarkable results since opening in Romania in 1997, both internally and from a wider business perspective. As a hugely successful global corporation, it has helped raise public awareness significantly while bringing the direct selling opportunity to even greater numbers of people.
LifeWave – a revolution in medicine
AS the Romanian franchisee for LifeWave, Daniela Ungureanu is proud to offer this business opportunity to her fellow countrymen.
My Story: Milan Menghesi
Milan Menghesi, Life Care Global Ambassador
Letter from ACVD
by George Popescu, Chairman
THE Association of Direct Sales Companies of Romania (ACVD) was set up in 2002 as part of a planned strategy to move closer to European working practices.Letter from the Direct Selling Association
by Dan Marius Dumitras, Chairman
TWENTY years ago Romania emerged from the Communist era ready to embrace economic and financial independence.People on the Move
Didier Schluchter Shaun Charity Edi Hienrich
AMWAY breakthrough to success
On 5th September over 1000 people descended on the Ricoh Arena in Coventry to be a part of Amway’s 2nd Conference of 2009. From 9am, Amway Business Owners had the chance to take in the exhibition space which comprised of dedicated zones for each of Amway’s brands, including; Artistry, Satinique, Nutrilite and iCook before the conference was kicked off by UK Branch Manager, Andy Smith.
Sparkle & Shine with VIE at home!
The launch of VIE at home’s new product ranges at the newly opened five star Sofitel hotel at Heathrow turned into a chance to celebrate success with style! Held on the 19th August, over 800 self employed VIE at home Consultants and Managers qualified to attend the event, and turned up from all corners of the UK and Ireland.
ENERGETIX Powers Ahead
Editor Paul Southworth reports from the event
2009 Catalogue Launch highlights continued success They say that magnets create energy and this certainly proved to be true when Energetix Bingen the German company who market quality magnetic jewellery, held their 2009 Catalogue launch event in Mainz at the end of August.PartyLite UK and Ireland Celebrations
PartyLite Consultants experienced a fun-filled weekend of recognition, training and business-building events at their recent ‘Aim High’ 2009 National Conference, held at the Hilton Metropole Birmingham. Now they are buzzing with excitement and enthusiasm with ‘New Xpectations’ for the future! The conference also saw the launch of the 2010 incentive programme, which is a fabulous trip to Hong Kong.
LR’s first Global Leader Convention
More than 1000 executives from 25 countries attend the 1st Global Leader Convention, in Frankfurt On the 26th September 2009 more than 1000 LR executives from 25 countries met at the Sheraton Airport Hotel in Frankfurt, Germany, for LR’s first ‘Global Leader Convention.’
Letter from America
by John Fleming
As we, in the United States, have watched the industry and many companies over the past year, we have seen/observed the stress of adversity and often the pain of struggle.Amway UK walk the London bridges for the CHASE charity
Amway Business Owners and staff took part in a walk to raise money for the CHASE charity as part of their ‘London Calling’ incentive weekend, at the end of September. Amway raised over £1000 in total for the CHASE charity by taking part in the walk.
The scent of Hollywood LR fragrance for Desperate Housewives
LR first company to produce the fragrances of TV stars They are the most famous housewives in the world, with 33 Emmy, and 13 Golden Globe nominations and awards, they enjoy popularity with 30 million viewers worldwide — the Desperate Housewives. They are self-confident and smart, yet refreshing and sexy and each one of them hides their own sinful secret. Now they are launching their own fragrance range — exclusively by LR Health & Beauty Systems. The international Westphalia-based cosmetics corporation is the first company on the global fragrance market to offer TV star branded fragrances. MM MerchandisingMedia, the licensing company of the ProSiebenSat1 Group, granted LR Health & Beauty Systems the Desperate Housewives license rights.
Announcing the 2010 Dubai Festival
The 3rd Dubai International Direct Selling Festival is the only dedicated direct selling industry event in Middle East Region, and will be held on 14th & 15th May 2010. Following on from the huge success of last year’s event which attracted over 4000 visitors, organisers are planning to again replicate the format of an exhibition, a conference and an awards ceremony.
DSE Update: Growth at Direct Selling Europe
By Marc Pouw, M.D.
The European Direct Selling Association (DSE) that represents some of the well known direct selling companies and national associations continues to grow. Growth can be noted in its reputation in Brussels where key policymakers are starting to recognise the positioning of DSE.Avon engages DRAGONS’ DEN star
THE WORLD’S LARGEST DIRECT SELLING COMPANY COLLABORATES WITH JULIE MEYER TO LAUNCH A BUSINESS MASTERCLASS According to the Direct Selling Association there are 400,000 people in the UK who are now running their own direct selling businesses and over 60 per cent are run by women. The DSA expect to see a 15 per cent rise in the number of women running their own direct selling businesses over the next quarter, with more women looking to supplement their current income in the run up to Christmas.
Cooking up a Storm in Bracknell-Official opening of new offices on 6th October 2009
Direct selling kitchenware company, The Pampered Chef, is marking 10 successful years of trading in the UK with a move to larger premises capable of holding their Corporate and Support Services teams.
Betterware Breakaway
In October 2009, 80 of Betterware’s top ‘Breakaway’ sales incentive achievers and their partners packed their cases and headed for a luxury trip to Dubrovnik, known as the ‘jewel of the Adriatic’ and one of the most beautiful and romantic destinations in the world.
Herbalife becomes Official Provider of Nutritional Products to Spain’s Valencia CF
Herbalife the global nutrition and direct-selling company announced that it has completed an agreement with one of Spain’s leading La Liga football teams, Valencia CF, to become an official sponsor. In addition, Herbalife becomes the team’s Official Provider of Nutritional Products.
Meet the Leaders
Annie Roberts talks with Tim Westinghouse and Sue Dean of Miglio Designer Jewellery
Tim Westinghouse and Sue Dean, joint Managing Directors of Miglio Designer Jewellery, share the day to day demands of a growing business. Tim oversees the financial side while Sue focuses on marketing and sales, working with the Consultants.What Women Want!
JAFRA Cosmetics International is one of the world’s leading cosmetics manufacturers and has approximately 526,000 Consultants in 11 countries. As the company prepares for further expansion within Europe and beyond, Direct Selling News Europe’s Madeline Clark discovers how the company is helping more and more women across the globe achieve success…
Retaining Distributors to ensure they stay and ensure they sell
by Andy Bounds
We are all painfully aware that Distributors’ sales skills often don’t kick in before their enthusiasm ends. They attend your training, sell to their friends and family, then things decelerate alarmingly. A few weeks later, they’ve left.Why the future looks bright for Poland…
Michal Mierzwinski is Managing Director of Betterware Poland, established less than three years ago. Previously Michal held a key position with Oriflame which was one of the first direct selling companies to set up in Poland after the fall of Communism in 1989. Here Michal puts the spotlight on a maturing market which he believes has a great future…
Wouldn’t it be nice if all your events were Superb Live Events?
Motivation . Recognition. Reward. Retention. Anyone involved in direct sales will recognise the power of those four words - and nowhere are they more effectively applied than through the rallies, conferences and meetings that underpin the ongoing development of a direct sales business.
Can the guys from The Source pull it off?
No, it’s not a film poster for the forthcoming cinema release of Ocean’s Fourteen! It’s a publicity photograph helping to launch a new branding, marketing and mentoring company called The Source.
“My goal is not for MonaVie to be the best company in the world…”
Cynics could be forgiven for thinking that Dallin A. Larsen, the founder of a direct selling company just likes to think big. But Dallin runs no ordinary direct selling company.
Ready, Aim, Fire! successfully launching in a New Market
by Jack Crowley, Crowley Collaborative Group
I supose we’ve all heard the expression, ‘Ready, Fire, Aim,’ indicating a snap judgment or rush to a decision and, as the expression indicates, the results might not be what we hoped for. It’s critical to take the necessary amount of time to make a good decision. A little more time taken before initiating action can eliminate the damage control that typically results from a rushed decision.Bob Parker, M.D. Forever Living Products, UK, Ireland and Iceland on the importance of a forma
For many years I have believed in the importance of having a formal direct selling qualification for our industry, and have recognised the benefits that such an innovation could bring to both our Distributors and individual companies. At Forever we are extremely proud to have achieved ‘Investors in People’ status, and I know from talking with potential Distributors at our recruitment opportunity events, that they too recognise the value of this award, as it confirms to them our respect and support for our people.
