Industry News
March 2010
Magnetic jewellery in great demand internationally
ENERGETIX Bingen in its seventh year of expansion
The idea of combining designer jewellery with magnetic power was the basis for one of the most successful models in the field of direct selling. The magnetic jewellery of this Bingen based German company is getting an enthusiastic response from customers and a growing host of successful Distributors and licensees throughout the world.
What makes the Energetix products so successful is their dual advantage. An independent range of exclusive designer jewellery that takes account of and enhances the global jewellery trends, together with the integrated magnets with an induction, millions of customers do not wish to do without. “We cover two current growth markets, jewellery and wellness,” says CEO Roland Förster, who is also sole proprietor of this globally oriented company.
Strong partners in Eastern Europe ENERGETIX Bingen’s main area of activity is western Europe. But the jewellery also meets with an enthusiastic response from customers in eastern Europe. Operations there have been run by the principal licence holder, Sinisa Djukic, ever since the company’s creation six years ago. He started in his home country, Serbia, and has now established sub-licences in over 15 countries.
Today there is a close exchange of information between Roland Förster and Sinisa Djukic. As a result of this remarkable business relationship, the number of customers enchanted by the company’s exclusive creations - with a slightly different range of jewellery and promotional material - is growing all the time. The same principle also operates on the other side of the globe. Puerto Rican licence holder Joan Viguié is satisfying the jewellery requirements of his country’s high-spirited population with ever-increasing success.
Open to new markets
 Energetix CEO Roland Förster and Sinisa Djukic, principal licence holder for eastern Europe, have been working together extremely effectively for the past seven years |
 Santiago Vigué together with CEO Roland Förster and CIO Alexander Link |
 The Dubai market was tested by Energetix Distributors during their October 2008 incentive trip |
The jewellery is oriented to the industry’s international mainstream and is focused on the middle range of prices. So Roland Förster sees a further area of enormous international growth potential for his company. “We are looking for solid partnerships with mutual trust and team spirit. We belong to a large number of direct sales associations throughout the world and work in accordance with their codes of conduct. As practice shows, we offer Distributors a lucrative livelihood under a wide range of conditions in each country. Our licence holders have the possibility of constructing complex business concerns in their countries and regions, with the corresponding profit opportunities,” he said.
Dubai market already tested
That Bingen magnetic jewellery is in great demand in the Arab Emirates is something a number of Distributors have recently been able to see for themselves. The winners of a training trip to Dubai put it to the test, offering the jewellery whenever the opportunity presented itself.
Their success set some of them thinking about changing their place of residence to Palm Island, confirmation that Energetix Bingen is open to new markets. http://www.energetix.tv.
An ideal product for direct sales − exclusive jewellery in the medium price range, combined with the power of the magnets.
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