Industry News
September 2009
Introducing In Bloom by Reese Witherspoon exclusively for AVON
GLAMOROUS, elegant and confident
Launches 23rd August 2009
Avon introduces ‘In Bloom’, the first fragrance developed in partnership with its global ambassador, Reese Witherspoon. Alluring and mysterious, In Bloom by Reese Witherspoon is for the multi-faceted woman who’s down to earth yet glamorous, elegant, authentic and confident.
The fragrance is an invitation to experience the sensual side of a woman. Precious and exquisite, the scent combines a delicate femininity with a seductive allure and a mysterious beauty.
“In developing ‘In Bloom’, I found myself drawn to the scents of my childhood in Tennessee,” explains Reese Witherspoon. “We had a great big Magnolia tree in the back yard, and it’s that beautiful white blossom that inspired the perfume. ‘In Bloom’ is indicative of where I am in my life today. I’m feeling very strong and independent, and so happy, so full of life. The fragrance truly captures that feeling- it’s very sensual, very romantic and alluring.”
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