Sterling Strategy: The Exclusive Story of Avon’s Acquisition of Silpada

by Barbara Seale

In the fall of 2009 Silpada Designs Co-Founders Bonnie Kelly, Teresa Walsh and Co-Founder and CEO Jerry Kelly began to consider partnerships that would help their sterling silver jewelry company continue to thrive for years to come. They had lofty standards. Their high expectations paid off in early July, when Avon announced that it would acquire Silpada Designs for $650 million.

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