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Country Focus

May 2011

My Story: Chryso Aloupou

Area Sales Manager, Alpan Cosmetics (Avon)

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Cooking Filled a Gap for Thermomix

A passion for cooking and a gap in the market led to the introduction of Thermomix into Cyprus more than 20 years ago. As sole agent for and distributor of this unique kitchen appliance, Eminentia Trading Limited has been a local success story.

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Country Focus: Avon Partner ‘Delivers the Promise’

Looking back, Avon’s decision to appoint a distributor partner in 1985 can be seen as the first serious attempt by a major direct selling organisation (DSO) to enter this small market.

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Local Partners Create Thriving Direct Selling Industry in Cyprus

The Mediterranean island of Cyprus is an example of how direct selling organisations can increase their geographic spread through local partnerships. Judith Wojtowicz examines the difference between these licensees and a direct market entry.

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Small Market with Big Potential, Says Oriflame

Leadership development is the way forward. Cyprus is a ‘small market with big potential’, according to Oriflame, which opened here in 2000, having previously been represented by a licensee.

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