Industry News
November 2009
The scent of Hollywood LR fragrance for Desperate Housewives

They are the most famous housewives in the world, with 33 Emmy, and 13 Golden Globe nominations and awards, they enjoy popularity with 30 million viewers worldwide — the Desperate Housewives. They are self-confident and smart, yet refreshing and sexy and each one of them hides their own sinful secret. Now they are launching their own fragrance range — exclusively by LR Health & Beauty Systems. The international Westphalia-based cosmetics corporation is the first company on the global fragrance market to offer TV star branded fragrances. MM MerchandisingMedia, the licensing company of the ProSiebenSat1 Group, granted LR Health & Beauty Systems the Desperate Housewives license rights.
Symbolised by the apple of temptation each of the four perfumes embodies the personality of the individual characters. The fragrance of Gabrielle, the extravagant and glamorous Diva, is oriental, powdery and irresistible.The alluring cocktail of wild raspberries, exotic pineapple and tempting rose petals is sweetened through exciting patchouli and sun-blessed blackberries.
Bree is the fragrance for the confident, elegantly-classic type of woman: Green apple and white jasmine stand for her straightforward genuineness. Sweet raspberries, delicate lily of the valley, followed by amber and expressive vanilla round off this fascinating fragrance composition.
Susan’s perfume is an ocean full of lovely orange blossoms that is put in the spotlight — elegant yet delicate. Followed by a pinch of cedar wood, the fragrance unfolds its avant-garde charms — charismatic and artistic.
Lynette is the inspiring fragrance of a power woman — the modern woman of the world: ambitious, conscientious and nevertheless loveable, she takes charge of her life with everything she’s got. The pure energy of sun-ripened citrus fruits with a touch of cardamom is a revelation.
Each of the four perfumes embodies a personality, defines a particular character and makes a clear statement.
“We are very pleased with the result and are excited to see the response to the four perfumes,” said Tilo PlÅ¡ger, COO of LR Health & Beauty Systems GmbH.
Hollywood’s Desperate Housewives are in good company with their new fragrances and follow in the footsteps of a whole series of top stars, including Marcus Schenkenberg, Boris Becker, Leona Lewis, Sarah Connor, Michael Schumacher and Heidi Klum, all of whom have also discovered the lucrative fragrance market for themselves in cooperation with LR Health & Beauty Systems.











