Industry News
May 2009
Marcus Schenkenberg joins forces with LR to create his own perfume
Marcus Schenkenberg is one of the most successful male top models in the world. He has often been named “the sexiest man alive” and has graced more magazine covers and premium brand campaigns than any of his fellow models. Of Dutch descent Marcus made his breakthrough in 1991 with his first international campaign for Calvin Klein.
Now, Marcus Schenkenberg has teamed up with LR Health & Beauty Systems, Germany’s largest direct sales enterprise for fragrances and beauty products, to create his first fragrance line. This is an absolute ‘world premiere’ in the marketplace, and the very first time that a male model is to launch his own scent.
“In the past, I was in several ads for many different fragrances, but never one that carried my name and that reflected a part of my personality – basically, my own scent,” explains Marcus. “It’s a great feeling, and I am already extremely excited about the end result: Ladies and gentlemen get ready for the trend of the year!”
Marcus will play a decisive role in the development of his scent’s formula and, in so doing, will be working hand in hand with LR: “I want the perfume to have my own, very personal touch.”
By so doing, Marcus is in good company and follows in the footsteps of a whole series of top stars, including Boris Becker, Heidi Klum, Michael Schumacher and Leona Lewis, all of whom have also discovered the lucrative fragrance market for themselves and have worked together with LR.
The new Marcus Schenkenberg fragrance will be available 1 July 2009 through LR Health & Beauty Systems.
LR Health & Beauty Systems is one of Germany’s most noted beauty and lifestyle enterprises. Headquartered in Germany, the company produces premium dietary supplements as well as health and beauty products in line with the quality principle “Made in Germany”.
LR Health & Beauty Systems was founded in 1985. Today, 23 years later, the cosmetics corporation, with 30 subsidiaries and 250,000 Independent Sales Partners worldwide, is one of Europe’s leading direct sales enterprises, and since 2004, is part of the private equity investment group APAX Partners.
