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Supplier Corner

November 2009

Can the guys from The Source pull it off?

The Source

No, it’s not a film poster for the forthcoming cinema release of Ocean’s Fourteen! It’s a publicity photograph helping to launch a new branding, marketing and mentoring company called The Source.

Based in Nottingham, Guildford and Cheshire, they are a collection of five extremely experienced advertising, marketing and business professionals who have combined to form a crack team to make a daring raid on the business world.

The guys are sure they can pull it off, because they’re going to be offering clients a range of skills not available from any other single source. And where Danny Ocean’s crew planned to rob three Las Vegas casinos simultaneously in Ocean’s Eleven, this multi-talented bunch of pros are doing just the same.

They’re going to be providing clients with three top level services all at the same time; marketing, branding and mentoring. Something that nobody else has ever thought of doing.

So what can The Source do?

These fast-talking guys at The Source are extremely persuasive. They reckon they can energise your brand. Create an incisive marketing strategy. Produce groundbreaking, hardworking, sales building advertising and copy. Develop striking websites and online advertising. Take care of all of your print and production requirements.

And this is the big difference, their USP: The Source guys can also mentor your team so that they can carry your new brand and strategy through.

So why should you choose The Source? The beauty of this new company is that you can outsource as many of their disciplines as you wish, and combine them in any way you choose, and because you are buying from each team member at source, there are no large mark ups.

Indeed, the whole philosophy behind The Source is: big agency skills, not big agency bills. Just as important, each member of the team is an expert in his field. They’re good and they know they’re good, which makes them relaxed, confident and basically solid guys you’ll like working with.

Outsource The Source for all your branding, marketing and e-commerce needs.

Branding – breathing energy and life into your number one asset

Let’s look in more detail at exactly what The Source is offering to clients. Firstly, branding. What got your brand to where it is today may not be enough to take it forward tomorrow. Or, what got you here won’t get you there.

This is where The Source can help. The most successful brands re-energise and reinvent themselves regularly, and The Source can help you do just that by breathing energy and new life back into your brand.

First off, they’ll look at your brand, see what it is now and what it could be in the future. They’ll put together and agree with you a brand communication strategy including implementation plan and timelines. That’s who does what, where and when to make it all work. Then they’ll handle all the elements of your brand relaunch to gain maximum impact in your marketplace and simultaneous buy-in within your organisation.

Marketing - creating visionary strategies that will take your business forward

This is the next stage of the carefully coordinated masterplan. The marketing activities devised by The Source will support your brand relaunch. In fact, their whole approach is based on over 117 years collective experience working with all sizes of companies in all parts of the world, combining proven expertise with real world experience.

Their first step is to understand what your company wants to achieve from its marketing and get an idea of your budget allocation. Then they develop a marketing strategy which will be available to the whole company, so everyone connects with it. They’ll also put together an annual marketing and sales event calendar which will be supported throughout your company.

Mentoring – developing the skills of your team to take them on the journey

Needless to say this is no ordinary leadership course, your team need to go with you on this journey. The Source can provide mentoring to help your team make the most of the skills they already have, and develop new ones.

Can they support your brand relaunch and new marketing strategy to take your business forward? The guys at The Source can help you make sure they can. They have a sixstep leadership programme which is proven to increase the business performance of leaders and their teams.

The guys

The brains behind the operation is John Thain, who has over 20 years experience in direct selling with Tupperware, Eismann and Avon, and has picked up the worldwide award for marketing excellence and the 2009 European Frost and Sullivan Award for his strategy work. John leads an inner
circle of leaders in their own individual areas of expertise, bringing them together to create a powerful cocktail.

In charge of design and creative is Adrian Pritchard, 28 years in the business and Creative Director of Oxygen Creative Solutions, a top Nottingham design agency. Copy is handled by Jamie Hudson, who, with over 31 years under his belt, is one of the most experienced and fastest freelance
copywriters in the Midlands. Online and digital is the domain of internet whizz-kid Adam Stacey, who heads up Niddocks, a dynamic web solutions outfit. And making it all happen is Mike Tipping, who’s the boss of print and production company Chameleon, and makes sure the whole operation
runs smoothly.

So, five guys. Three offices. 117 years experience. And all the skills and know-how to pull off massive jobs. Are you ready to win big? Outsource the Source for all your branding, marketing and e-commerce needs.